Set the right incentive. See feasibility instantly.
Every audience on Respondent is recruitable. The incentive determines how likely your study fills - and how fast. Pick your audience, set your study length, and we'll recommend an incentive that balances cost and speed.
Define your audience
Add filters. The more specific, the higher the incentive.
United States
In-person studies recruit from a smaller geographic pool and need a higher incentive to cover travel. Expect a meaningfully higher fall-through rate too — over-recruiting by 20–30% is normal.
Multi-select. Hourly rate uses the highest cell across (function × seniority); pool widens with each addition.
Select job functions…
Optional. Search ~2,500 common B2B titles or type your own. Click multiple to add several quickly. Each title narrows the pool; executive and specialist titles (CEO, CTO, Partner, Neurosurgeon, etc.) also add a small hourly premium on top of function × seniority.
Optional. Empty = any seniority. Multi-select widens the pool.
Any seniority
Optional. Multi-select. Cost uses the highest industry mult; pool unions across selected. 146 industries available.
Any industry
Optional. Multi-select widens the addressable pool.
Any company size
Multi-select. Pool unions across selected groups.
Multi-select. Owner/self-employed adds a small premium; students discount.
Optional. Multi-select. Graduate-degree adds a small hourly premium (higher opportunity cost).
Optional. Max 2 in real product. Pool effect only - no hourly impact.
Each question narrows the audience and may bump the hourly cost. We parse for income, role, behaviour frequency, medical conditions, ownership, and demographics. Anything we don't recognise still counts as a soft filter.
Hard filters that reduce the addressable pool. Each Key Qualifier becomes a screener question. Adding more narrows your audience and can bump the tier.
All incentives paid in USD. Recommendations are heuristic — calibrate with your fill data.
