One credit gets you one participant for research. We always
recruit double the amount of participants you request in projects,
but you're only charged for the participants you work with.
Basic and Advanced plans give you 60 or 150 participant credits to
use over the course of a year. Any unused credits will roll over
with a six-month extension if you continue to subscribe at an
equal or higher value plan.
B2C recruiting lets you filter by topic while B2B provides an
extra layer of verification along with filters such as industry,
job title, company size, and skills. B2B also comes at a higher
cost due to their specialized knowledge, limited pool, and longer
If you use all of your credits before the end of the year extra
credits can be purchased at Pay as You Go pricing ($39 per B2C
credits / $65 per B2B credit). If you want to maintain your
current discount you can purchase a new plan with an updated
Pausing a plan tends to be the best solution for most research
teams. Pausing a plan allows you to place your credits and the
remaining duration of your plan on hold for $50 a month. During
this time your credits will not be accessible, but you can still
utilize Pay as You Go if needed. Once you unpause, your plan
continues on where you left it. If you cancel a subscription you
will retain the current year's credits through the duration of
your plan but lose any previously rolled over credits.
Yes! We will convert credits for you automatically at project
setup regardless of the plan you are on.
Credits from any plan can be converted to meet your needs. Your
account balance will always show available credits as B2C or B2B
credits based on your selected plan. We will convert between B2C
and B2B credits during project setup at a conversion rate of 5 B2C
credits = 3 B2B credits. For example, if you purchase a B2B plan
and want to conduct research with 10 B2C participants, that will
use 6 B2B credits.
Incentives are not included. Incentives can be purchased
separately for a team, or individually as sessions are completed.
These plans can be purchased with a credit card at sign up, or
from your team's billing dashboard. If you are a higher volume
research organization interested in an Enterprise plan you can
reach out to
Pay as You Go participants can be paid for with a credit card when
you complete research with the participant.
The primary difference is the number of credits! You may also
notice that the Advanced plan provides a greater discount per
session than the Basic plan.