The panel book contains statistical data from our database of participants. While we have over 3 million participants signed up the reality is your study will only be relevant for a subset of these participants. Our matching algorithm ensures your project is promoted to the right participants.

B2B recruiting is used to recruit business professionals on the basis of their professional attributes such as job function and seniority. B2C recruiting is used to recruit consumer audiences on the basis of demographic attributes such as location and age.

We are recruiting over 50,000 new participants every month. This book will be updated regularly to reflect the new participants. You can check the date on the cover to see what version you are reading.

While we have one of the largest and most diverse panel in the research industry the success of your study being filled with participants is dependent on a few factors. One factor is how niche your requirements are and if these people exist in the population. Secondly, incentives are important to encourage participants to submit their profile to your study. Thirdly, our matching, boosting and referral processes can help find participants beyond our existing panel. It's always best to publish your project and ask us for help if you are not sure.