Incentive Calculator

Calculate the right incentive amount to recruit high quality participants for your user research study.

How to calculate incentives for user research recruiting

Enter Research Details

Enter the details of the research study, including the research methodology, time requested and audience type.

Select Target Audience

Describe your ideal participant with filters such as location, job function, seniority, and more.

Use Recommended Incentive

Successfully recruit quality participants with an appropriate incentive that is highly reliable.

Incentive Calculator FAQ

How accurate is this incentive calculator for user research recruiting?
What is the difference between B2B and B2C recruiting?
How do I estimate incentives for a job function that is not listed in the incentive calculator?
Will this incentive amount change if I need to recruit participants in a short window?
Does Respondent have the participants I am looking for, in this incentive calculator query?
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