Find paid focus groups, online or in person.
Browse open studies — remote and in-person — and get paid for your time and insights. Average session pays $75–$200.
What are paid focus groups?
Focus groups bring together small groups of participants — typically 5–12 people — to discuss products, services, or experiences. Companies use these sessions to gather in-depth feedback before making important business decisions.
As a participant, you join a moderated discussion and share your honest opinions. Sessions usually last 60–90 minutes, online via video call or in person at a research facility.
- Test new product concepts before launch
- Understand customer pain points and needs
- Gather detailed feedback on user experiences
- Explore reactions to marketing messages
Browse available focus group studies.
Explore current opportunities matching your profile. Sign up to see the ones you qualify for and start earning.
New onboarding flow — group discussion
Join 6 product managers to react to a new onboarding concept. B2B SaaS, 200–2000 employees. US & Canada.
How you choose what to watch
A relaxed online group on streaming habits and what makes you cancel. Anyone with 2+ subscriptions. US, UK, AU.
Try & discuss new skincare line
In-person session at a NYC facility. Hands-on product trial then group discussion. Skincare buyers, ages 25–45.
Clinical software — nurse panel
Group of registered nurses discussing daily software friction. Med-surg or ICU, 3+ years. US only. Premium rate.
Taste test & group feedback
In-person tasting at a Chicago facility, then a moderated discussion. Households that cook 4+ nights a week.
How finance teams evaluate software
Small online group of finance leaders on buying criteria. Heads of Finance / CFOs, 100–1000 employees. NA.
Planning your next family trip
Online group on how families research and book holidays. Parents who travelled with kids in the last year.
Security tooling round-table
In-person round-table in London on security workflows. IT / security admins at 500+ employee firms. UK.
What keeps you motivated to train
Online group on fitness apps, habits, and what makes you quit. Anyone training 2+ times a week. Global.
Online vs in-person focus groups.
Focus groups happen in two main formats, each with distinct advantages. The shift toward remote research has opened opportunities nationwide, not just near major cities.
Online focus groups
Now the majority of available studies. Join from home via video call — no commute, maximum flexibility, and studies are available nationwide regardless of where you live.
In-person focus groups
For studies that need physical product interaction or specific facility setups — typically in major metros like New York, LA, Chicago, London, and Sydney. Higher pay reflects the travel and time.
How much do focus groups pay?
Compensation varies with session length, topic complexity, and participant requirements. Specialized professional studies command the highest rates.
What focus group participants say.
"I qualified for a focus group after my second screener — it was fun and actually paid out pretty darn good."
"I've earned as much as $500 — for example from a multi-day study and a long focus group. The variety keeps it interesting."
"I've completed over 10 focus groups and been paid for each. Most pay $20–$250; some pay even more than that."
"Only a couple of days in and I got called back for focus groups and made cash. Great for side money — your opinion feels important."
"I've been part of several focus groups. Communication is always great and payment is always quick and easy."
"Trustworthy, with many focus studies available and prompt payment on completion. If you have some extra time, they're worth it."
Who qualifies for focus groups
Each study has unique screening criteria. You might qualify for one based on your profession, another on consumer behavior, another on demographics. A detailed profile increases your match rate.
Consumers
People who use specific products or services.
Professionals
People in particular industries or roles.
Decision-makers
Business leaders with purchasing authority.
Specific demographics
People with particular life experiences or backgrounds.
How to get selected for studies
Research teams screen carefully to get the right mix of perspectives. Be honest — researchers spot inconsistencies, and misrepresenting your background leads to disqualification.
Profile matching
Our system matches your background to study requirements.
Screening survey
Answer a few questions about your relevant experience.
Researcher review
The research team evaluates your responses for fit.
Confirmation
Selected participants get study details and scheduling options. Respond within 24 hours — popular studies fill fast.
