Overview
Huge is a full-service creative agency that designs products, campaigns, and research for Fortune 100 clients. As GVP of Research, Jacqueline Jordan runs studies that range from quick surveys to large segmentation projects and ethnography - often on tight client timelines.
Before Respondent, sourcing participants meant stitching together recruitment firms with LinkedIn and Instagram outreach. It was slow, expensive, and the quality wasn't always there. The team would sometimes uncover professional market-research participants, which is exactly what good research needs to avoid.
In their words
With Respondent, Jordan's team reaches verified participants directly and picks the right people fast. Calendar integration, streamlined payments, and the ability to pause a project make studies easier to run - and make client budgets far easier to estimate up front.
Why it works
Respondent is built around a panel of verified participants who joined directly - not aggregated or resold. For an agency, that means qualified people in minutes instead of weeks, predictable costs, and research the team can stand behind in front of clients.
