Find the segments that matter.
Size, define, and profile your audience with verified respondents across 150+ countries. Segments built on people, not survey-farm bots.
Segments are only useful if they're real.
Build segmentation on a fraudulent or skewed sample and you'll target people who don't exist - a verified, representative base keeps your segments grounded.
Needs-based segmentation
Cluster on attitudes and behavior - not just demographics - for segments that predict what people do.
Multi-market sizing
Size each segment across markets on census-balanced samples that hold up country to country.
Profiling & personas
Profile on the attributes that matter - demographic, behavioral, and category - into personas you can recruit again.
TAM / SAM sizing
Size each opportunity with a base you can defend to the board.
Audiences you can size and reach.
Real, findable segments - built on verified respondents across 150+ countries.
Participant audience + research tools, in one platform.
The right people and the workflow to reach them, together - build a precise sample, then let automation field the study for you.
The right audience
- Niche audience targeting - specialized consumer segments, B2B professionals, and domain experts across countries and industries.
- Multi-layer fraud prevention - automated checks and identity verification protect data quality.
- Advanced screening - powerful screeners and double-screening ensure every respondent meets your exact criteria.
Workflows that scale
- Research automation - invitations, scheduling, incentives, and tracking run in the background, built for volume.
- Self-service matching in hours - launch instantly, connect tools with one-click integrations, get qualified responses the same day.
- Reliable fast turnaround - keep projects moving on tight timelines without sacrificing participant quality.
From raw sample to segments you can act on.
Four steps from a verified base to sized, profiled segments your team can recruit again.
Built for segmentation that holds up.
A verified, representative base - so the clusters you ship are ones you can find, size, and recruit again.
Cluster on real behavior
Attitudinal and behavioral attributes - not just demographics - so segments predict what people actually do.
Sizing that holds up
Census-balanced samples in 150+ countries. Sized in one market, stable in the next.
Recruitable personas
Turn each cluster into a persona you can recruit again - the same people, ready when you are.
Re-recruitableExplore the segments you can recruit.
Consumer audiences
Broadly representative of the general population, narrowed to the demographics, behaviors, and buying habits that matter.
Recruit segments like
Professional audiences
A deep B2B segment - target by job title, seniority, skills, software, company size, and industry.
Recruit segments like
Accessibility panel
Recruit people who self-report a disability or use assistive technology for inclusive, representative research.
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Domain experts
Reach credentialed specialists and hard-to-find professionals for high-stakes, high-depth research and AI work.
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