User Insight Powers Business Machines

Featured Stories


Allstate uses an integrative approach to research that combines on-site testing with remote sessions, which meant they were juggling several local and national recruitment firms before turning to Respondent.


Undergirding all of the work Huge does is their commitment to quality research. Extensive qualitative and quantitative research is both fully integrated into their creative process, as well as offered as its own service. To refine their approach to recruiting research participants, Huge turned to Respondent.


Although early positionings of their product were confusing for many of their customers, Canvas was still able to attract numerous consumer segments. However, in order to explore new ways of explaining the service and increase comprehension for new users, Canvas turned to Respondent.


With a growing roster of clients, Alation wanted to gain a better understanding of how their product was being used. With no firmly established research process in place, Alation began using Respondent to quickly source and recruit participants who could give them the insights they needed.

Ebay Classifieds

High-quality research allows eBay Classifieds Group to consistently deliver focused products and services that meet the various needs of their customers, regardless of where they are.


Beneath this unique blend of data science and high-quality service, Earnest relies on user research to design products and services that are both seamless to use and trustworthy — crucial factors when dealing with people’s money online.

Luminary Conversations

Carrie Yury

Carrie has been working as an artist, educator, and researcher for over 20 years. At Sapient, she led global research projects and helped brands like Nissan and Cisco implement user-centered design into their practice. Later, as the Chief Experience Officer at BeyondCurious, she spearheaded the successful development of their agile research methodology and worked with clients like Sonos, Toyota, and the Miami Heat.

Suzanne DuFore

An award-winning leader in the research and strategy field, Suzanne has pioneered research methodologies that have since become standard, and has helped hundreds of companies — from startups to established brands — build better products. She is a regular keynote speaker at conferences focused on product development and research around the world.

Michael Carlon

Michael Carlon is a pioneer in qualitative market research. His career has taken him from leadership roles at companies like Mastercard and Unilever to founding his own research consultancy, Vertigo Partners. Along the way, Michael has become well known for his skills as a moderator, in large part due to the development of a unique methodology he calls the “shattered glass” approach.

Christina Goldschmidt

Christina is the Vice President of Customer Experience and Design at Cake & Arrow, as well as a UX instructor at General Assembly. For over 20 years, she has been known as an innovative thinker in user experience and design, as well as a leader in her field. Brands as prominent as MetLife, the Discovery Channel, and Bose have relied on her to launch new digital experiences.

Douglas Ferguson

Douglas Ferguson is an expert when it comes to making products better. An early advocate of the Design Sprint methodology, he and his workshop agency, Voltage Control, have taught dozens of organizations how to align stakeholders, build prototypes, and validate solutions.

Mona Patel

Mona Patel wants to help others rediscover their creativity. After a career working in research and design, she decided to start a company that would help others do just this. Almost a decade later, Motivate Design’s “bottom-up” approach to challenges has made it into one of today’s most unique agencies.

Sarah Doody

Sarah is a User Experience designer, product strategist, researcher, and in-demand educator, as well as the source behind the popular UX Notebook newsletter. Completely self-taught, she has helped companies like WeWork, CreativeLive, and Dow Jones create better user experiences. As an educator, she has developed curriculum for General Assembly, holds regular courses on UX design, and has given talks and workshops around the world.

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