Research Recruitment
Case Studies

Instrument, an integrated digital agency does research on behalf of their marquee brand clients. John Whaley, their Director of Research and Testing at Instrument chose Respondent after trying a few other tools.

Impact: Whaley's team were so impressed that their year-on-year use of Respondent for participant recruitment went up by 13x.

Float, a B2B SaaS company discovered Respondent when Mia Northrop, the UX research lead was recruiting participants for a challenging benchmark usability study.

Impact: “...say ‘I need five people, and these are my times,’ and it handles all that scheduling and reminding and it pays them at the end—it’s just beautiful.”

GitLab's research team conducts a lot of research focused on software developers. Will Leidheiser, their Senior User Researcher chose Respondent for finding very niche participants.

Impact:"[Respondent] provides us with a lot of flexibility to build the screeners how we would like to … and invite participants that are most likely to give us useful feedback."

Undergirding all of the work Huge does is their commitment to quality research. Extensive qualitative and quantitative research is both fully integrated into their creative process, as well as offered as its own service. To refine their approach to recruiting research participants, Huge turned to Respondent.

With a growing roster of clients, Alation wanted to gain a better understanding of how their product was being used. With no firmly established research process in place, Alation began using Respondent to quickly source and recruit participants who could give them the insights they needed.

Allstate uses an integrative approach to research that combines on-site testing with remote sessions, which meant they were juggling several local and national recruitment firms before turning to Respondent.

Carrie has been working as an artist, educator, and researcher for over 20 years. At Sapient, she led global research projects and helped brands like Nissan and Cisco implement user-centered design into their practice. Later, as the Chief Experience Officer at BeyondCurious, she spearheaded the successful development of their agile research methodology and worked with clients like Sonos, Toyota, and the Miami Heat.

An award-winning leader in the research and strategy field, Suzanne has pioneered research methodologies that have since become standard, and has helped hundreds of companies — from startups to established brands — build better products. She is a regular keynote speaker at conferences focused on product development and research around the world.

Michael Carlon is a pioneer in qualitative market research. His career has taken him from leadership roles at companies like Mastercard and Unilever to founding his own research consultancy, Vertigo Partners. Along the way, Michael has become well known for his skills as a moderator, in large part due to the development of a unique methodology he calls the "shattered glass\" approach.

Christina is the Vice President of Customer Experience and Design at Cake & Arrow, as well as a UX instructor at General Assembly. For over 20 years, she has been known as an innovative thinker in user experience and design, as well as a leader in her field. Brands as prominent as MetLife, the Discovery Channel, and Bose have relied on her to launch new digital experiences.

Douglas Ferguson is an expert when it comes to making products better. An early advocate of the Design Sprint methodology, he and his workshop agency, Voltage Control, have taught dozens of organizations how to align stakeholders, build prototypes, and validate solutions.

Mona Patel wants to help others rediscover their creativity. After a career working in research and design, she decided to start a company that would help others do just this. Almost a decade later, Motivate Design’s “bottom-up” approach to challenges has made it into one of today’s most unique agencies.

Sarah is a User Experience designer, product strategist, researcher, and in-demand educator, as well as the source behind the popular UX Notebook newsletter. Completely self-taught, she has helped companies like WeWork, CreativeLive, and Dow Jones create better user experiences. As an educator, she has developed curriculum for General Assembly, holds regular courses on UX design, and has given talks and workshops around the world.