Companies often make the mistake of brainstorming a smart idea for a product or service, investing immense amounts of time, money, and resources to design and develop it, and only then (perhaps) getting some user feedback right before launching. If you want to build a product with value, then you need to talk to your target customer first.
In this webinar, we speak to Philip Lakin (CEO of Switchboard) to discuss the best methodologies to gather research, where to recruit high quality participants, building early relationships with customers, and how to ask the questions that get you the answers you need to evaluate product-market fit.
